DIRECTV (DTV) declared excellent financial results for the second quarter of 2011. These solid results were the combined effect of a double-digit growth of the top line and solid margin and ARPU expansion. The company is reaping the benefits of affluent quality subscribers, who are willing to pay for DIRECTV’s premium services and programs, which are pricier. DIRECTV remains one of the few pay-TV service providers that are still generating video subscriber growth. However, net subscriber growth rate suffered a major setback in the U.S. in the recent times. This was primarily attributable to ongoing U.S. economic volatility and increasing competitive threat from telecom giants, who entered into the pay-TV services supported by their strong fiber-based network. Meanwhile, the Latin American operation continues to flourish and will remain strong in
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