The second largest satellite TV operator in the U.S., DISH Network Corp. (DISH), intends to launch an electronic device that would facilitate smooth streaming of live TV shows to its subscribers. Higher penetration of smartphones/tablets, coupled with increased rollouts of 3G/4GLTE technology, have completely changed the TV viewing options for customers. Viewers are now demanding multiple viewing options with anytime and anywhere TV service facility. In particular, the younger generations, who are extremely tech savvy, are hugely influenced by such changes. Subsequently, in a bid to target the younger group of customers – mainly belonging to high schools and colleges – Dish Network will offer them the streaming of handful of popular channels at lower price on their tablets/smartphones or PCs. At present, the U.S. Pay-TV market is getting saturated
↧