Streaming services provider, Netflix Inc. (NFLX) recently announced the availability of its “Just for Kids” category on Microsoft’s (MSFT) Xbox 360 console entertainment system. “Just for Kids” is now available on all major consoles, including Sony’s (SNE) PlayStation 3 and Nintendo’s Wii. Netflix’s “Just for Kids”, is targeted at children aged 12 and below. The category, which includes shows such as “Bob The Builder,” “Thomas the Tank Engine,” “Backyardigans,” “Caillou,” “Curious George,” “Power Rangers” and “Arthur”, has become quite popular with subscribers. This is evident from the fact that since its release in August 2011, “Just for Kids” has accounted for more than 2 billion hours of viewing. The surge in viewership has been primarily driven by Netflix’s engaging content, in our view. We believe that the addition of Xbox
↧